My Oops. I Forgot to Mention the "Sell Anything" Book

I promised those on my email list that I would post briefly about Harry Browne's How to Sell Anything book. Don't miss this....

The late Harry Browne was a leading Libertarian. I don't care what your political views are -- forget his. He had something else to offer so valuable that you're kind of a fool if you don't want to know it. (IMHO.)

He was a consummate salesman, and face to face sales are just a subset of marketing, but a crucial one to at least understand when you write sales copy. Just 'cause you can't see your prospect doesn't mean they aren't a thinking, breathing, feeling person. They are. Any guru will tell you that sales copy needs to be conversational and personable -- that a new friend will believe you easier than a skeptic-stranger.

Browne's book takes that a step further, and it is cheap to buy! This great book (140+ pages) covers a "great truth" in the first six chapters: that there is a single, great, common motivator for every person who parts with their money. Once you understand that (and he is absolutely spot-on in his assessment), the rest of effective selling-marketing suddenly makes total sense, and doesn't seem near so complex any more.

The book costs $9.75 for a download, and is a must-have. There is no affiliate program for this, so here is the direct URL for the book:

http://www.harrybrowne.org

Once on his home page (administered by his widow, apparently), just navigate past all the Libertarian stuff (if you want) and click your way to the book. It's the best $9.75 I've spent in years.

--Arlen