How to Instantly Save 10-50% on Marketing Resources.

Hi, Gentle Reader.

I just want to mention something. The Gurus will hate me for this, but I'm going to do it anyway.

Many sellers of marketing info use a technique called the "downsell." It can be a way for you to save 10-50% on the price of a resource you've chosen to buy. Often a sales page, whether for an originally searched-for product, or on an upsell after you purchase or opt in to a vendor's list, will include some form of exit pop-up to try to catch those who are leaving a page without buying.

This pop-up can be a full page, a mini-page, or it may even look like a live chat window, but they all do the same thing: they re-offer the product to you at a discount, sometimes with a bonus or two removed, sometimes not. The point is, though, the vendor will take less money, if that's what it takes to get any money.

I vote "less"!

Here's what you need to do to access a downsell discount if the vendor offers one. When you're on the sales page, open another tab or window in your browser, then paste the URL from the sales page into the blank one and see if it will open as a duplicate page. (Some vendors use sophisticated scripts that "know" your are not on the sales page for the first time.)

If the new window is a duplicate, then try closing that new window to see if you get an exit pop-up. If so, you can buy at a discount something that you were already going to buy at full price. If not, you have to decide if the product is really something you want. BTW, one software package I tried this on went from $197 to $97, just because I was willing to do the above few steps to check for a "downsell" discount. Saving $100 for 30 seconds of work ain't bad.

I suggest the two-page technique especially because of "one-time offers." These offers are usually already discounted, but if you close the OTO offer page, it really will be gone forever. Testing for a downsell using the duplicate page still leaves you able to order through the original page if the duplicate doesn't have a discount exit pop. Just an FYI.

Enjoy, friends, and go save money.

--Arlen